Number Eleven: Bring Back the Classic!

In both my professional and personal life I have found one thing to be true: good companies listen to what their consumers want. If you've ever felt like your voice doesn't matter, write a letter to you favorite (or most unfavorite) company and see what happens.

I first discovered this in highschool when my English teacher assigned the class to pick a company that we wanted to write a complaint or a complimentary letter to. The response was crazy! I personally had wrote Neutrogena about a product I had used that was suppose to be a gentle cleaner, but had really been rough on my skin. It wasn't long before I got a package in the mail with a variety of products for sensitive skin, coupons for future purposes and letter that explained their enclosed product line, thanked me for my letter and welcomed me to try their recommendation.

There was one kid in class that got a new pair of tennis shoes from a company he had complimented. And I don't remember one student that didn't receive at least a response...most often times more.

I've written letters to Clairol, Bass, Bic and a variety of others and am always surprised at the response I get. Not too long ago I wrote a letter to Nature Valley Granola and ended up with a big variety box of my favorite granola bars.

So, consider this an inspiration to speak your mind about the common things we depend on to the companies we depend on them for. Don't be a silent consumer, if it's a good company, they will want to hear what you have to say. And, you never know how many other people will appreciate you speaking up.

My most recent consumer soapbox:

My very favorite meal in the whole wide world has been banished off the planet! Don't you hate that? If you know how it feels to have something taken away, and I know you do, you can help.

Does Big Business really care about what we think and want? I think they do. Let's see!

Wendy's is being challenged to Bring Back the Big Bacon Classic...and you can help make it happen.

There is an online petition that I have created that you can go sign right now! It gives you all the good reasons why you should sign the petition -- other than it is just a great freakin' burger! Wendy's Corporate Headquarters will be notified of the petition at the beginning of next week.

Here's the petition (takes a sec to load, be patient):