Tuesday, April 22, 2008

Number Twenty One: Behind Us, Before Us, Within Us





What lies before us and what lies behind us are small matters compared to what lies within us. And when we bring what is within us out into the world, miracles happen"

Ralph Waldo Emerson


There is a good chance you have heard the first part of this famous quote. However, you probably have never heard the last line, which I believe is the most important part. For some reason, the last line is usually deleted from publications. However, I've never understood why.

This is what we call, in advertising, the call to action. It's what the audience is supposed to do. While it is inspirational to know that your past and future are nothing compared to the what you have to offer the world -- it doesn't do anyone any good if you don't put it to some good use.

Imagine seeing an attorney commercial going something like this:
Have you been hurt in a car accident?
Lost wages?
Hospital bills?
You know you could be receiving compensation, maybe even thousands of dollars!

Good Luck.



See what I mean?

Our past is what has made us who we are. Every step, stumble and sacrifice has led you to exactly where you are right now. The future is waiting, but not a promise. Right now. Today. You have the opportunity to take what you have learned and share it with the world. If not the world, then your cube mate, spouse, best friend.

What do you have inside of you that you could offer up to make the world a better place? To make someone else's life a little bit easier?

You're not going to get any points for what you are capable of doing...You actually have to go out there and DO something.

It seems as we get older our dreams can begin to slip away or fade. Old hobbies fall to the wayside and talents we once shared are now just discussed at parties. But all of the wonderful things you "used" to have are still there. So use them, everyday.

If everyone made an effort to bring out the best of themselves, just imagine what the world would be like. The possibilities are endless.



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